Recently, I had the honor to participate in the Olympic Games held in licensed enterprise product orders, accidentally discovered a, can reflect the characteristics of Chinese culture products. That is the Olympic licensed manufacturer Hunan Hualian Porcelain Company introduced lanterns greet New Year Fuwa five red light to China, an auspicious year. I believe that such a product, certainly in the marketplace, with very strong demand and great value-added space.
as a souvenir products, ceramic products, there is no doubt, is an important strategy for Olympic products branch. because the 2008 Olympic Games, to reflect the Chinese characteristics, and the 2008 Olympics philosophy is, ; mass games. realize the value of the Olympic break. and global cultural vision, for the Chinese products, porcelain is the highest recognition, and to some extent, porcelain represents the image of China. Similarly, in China the products transported to the world inside the porcelain is the most value The most popular kind of income. sixteenth and seventeenth century, Renaissance, Chinese porcelain was once the world's most hard-currency value of the goods. when Paul Gallant Gothic King of Sweden, as many as in China and porcelain boat silk trade, the profits to the equivalent of 50% of the country's gross national product. This indicates the Chinese porcelain, in that era, the global impact of economic and social life how great.
now, the Olympic Games The common global sports festival to come to China, ceramic souvenirs is the most worthy of the meaning of Chinese cultural products. There is no doubt a blessing it is to convey emotion, to play the role of an ambassador of international friendship. And around the traditional Chinese culture of the welfare culture, and red, the careful design, the 2008 Olympic licensed for ceramic products is an inevitable element.
this, the Beijing Olympic Organizing Committee launched I left a very deep impression. this product, color, crystal clear, deep red, bright and brilliant, so that the whole of China glaze Qingying bright, reflects a bright and festive atmosphere. The five Fuwa, each performance its own features and characteristics of the whole giving a festive feel. and Organizing Committee of the National People's New Year's wishes.
such a valuable ceramic souvenirs, how the price like? While asked about the exhibitors, we did not get a very precise answer, but is estimated at 600 yuan, compared with the same types of products, there is a certain price advantage. So, this has both a traditional cultural heritage, and printed with the Olympic mark, and add bits moderate fine ceramics, will be the 2008 Olympics, the most during the Olympic Games in China significance of the gift.
design and operation of this product to a large extent, I felt the designers of the imaginative, and traditional Chinese culture, Chinese traditional concept-oriented value system of the unique value of .2008 Olympic licensed products are many, but many of the high price of gold or gold products, the products of these aristocratic, of course, stable market, but also Chinese society needs. However, the Chinese society more in need, this popular products.
use of the Five marketing theory, we believe that the Olympic licensed products to reflect a few basic principles:
The first is the market strategy. from a marketing strategy point of view, several Olympic Games, fully embodies the basic standards. For example, the China's contribution to global culture and support to China for the love of Chinese culture and consumers worldwide. This can be a very complete idea of the Olympic Games embody and integrate into it. From this perspective, ; series, have this kind of basic elements and requirements, so, in theory, this is a very good product.
The second is the value of the strategy. As an established market, according to the requirements of the Five marketing, characteristics of the consumer value should be determined. Olympic licensed products, the concept is one of the largest, from the value for the public to create the Olympic Games. Olympic Games not only showcase the great achievements China has made, but to lay the foundation for future development in China. The We see the . So, the five Fuwa, to a certain extent, to express the idea of the Olympic products and features. In addition, this use of the welfare of the Chinese culture, the use of traditional Chinese characters, the use of some specific elements of Chinese society to build the Olympic franchise product, no doubt, is an important means of Olympic spirit.
, of course, throughout the entire sequence of licensed products, there are many good unique products, but the whole, people think, which reflects the spirit of public participation , but also can reflect the Chinese elements, it is still a
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